Children and adults alike will be in for a treat with the launch of Little People's Toys' new fun-packed website.

People's Pharmacy's toy department, which was designed and developed by Maven Concepts and can be found at www.littlepeoples.bm, has an exciting and colourful look, in addition to customers being able to access Little People's catalogues from anywhere, at any time.

"We wanted to give our customers the tools to make shopping at Little People's convenient and pleasurable," said Tamara Richardson, vice-president of sales and operations at People's Pharmacy. "We have over 3,000 square feet of the best selection of toy and baby products in Bermuda, yet we still have more to offer you and your little people.

"The new website features items such as baby gear, including cribs, strollers and car seats; outdoor toys by Step 2 and Little Tikes, including swing sets, bouncers and 'ride on' toys and large toys from Fisher Price, Playskool and other popular brands."

On the new website, customers can find catalogues to download, limited-time specials, registry information and links to the store's YouTube and Facebook pages. The site features more than 400 items from the Little People's inventory. Over the next two months, more products will be added weekly.