Bermuda-based VistaPrint Ltd. has been appointed as a marquee sponsor for a prestigious business plan competition.

The small business marketing company will act as a sponsor for Babson College's John H Muller Jr. Undergraduate Business Plan Competition, which takes place next month.

The college is well-known for its business and entrepreneurship programmes, and VistaPrint will provide the students competing in the contest with small business start-up kit, including matching business cards, postcards, brochures, website and letterhead.

A VistaPrint representative will be in attendance for the April 16 competition and serve on the panel of judges selecting the contest's winner. Contestants are judged on their business plan's content, as well as a live presentation to the panel.

"Entrepreneurs have been turning to VistaPrint for nearly a decade to produce high-quality marketing materials that give them the look and feel of a large business," said chief marketing officer of VistaPrint North America, Trynka Shineman.

"Sponsoring the John H Muller Jr. Undergraduate Business Plan Competition is a great opportunity for us to help the next generation of local entrepreneurs start off on the right foot. We hope that all of the competitors go on to great things and succeed in the small businesses they are proposing."