Bermuda-based Vistaprint Ltd. has launched a new brand strategy with a focus on its website redesign, logo and tagline.

The small business marketing company yesterday unveiled a number of changes to showcase its range of products and services available for companies and the home.

Vistaprint believes the brand changes will inspire small businesses to be more passionate about promoting and expanding their company, using new services like websites and email marketing.

It also reckons the new move will drive consumers to connect with their family and friends, while putting its customers on the website and letting them talk about their experiences through real-life stories, videos and quotes.

"Our new brand focus will highlight our comprehensive product offering for both small businesses and the home," said Wendy Cebula, president of Vistaprint North America. "While our brand might have changed, Vistaprint will continue to provide customers with the same great products and services at an astounding value. We'll also continue to inspire our customers to expand their creativity in designing their products."

Vistaprint's new brand is now available on all 19 of the company's websites.