VistaPrint Ltd., a Bermuda-based marketing company, has announced the launch of its latest webinar to help small businesses promote their products better.

The webinar is free and will be held on Friday, focusing on how marketing with promotional products can boost a brand, the effectiveness of customisation and identifying promotional products that work.

Mindy Sanderson, VistaPrint's small business marketing specialist, said: "Small businesses often struggle with the concept of promotional products. Customers often ask, 'how much should I spend?' or 'what return will I get on my investment?' when I speak with them. This webinar will help customers choose cost-effective, results-oriented promotional products that best fit their business."

The webinar includes two case studies: Sheri Lamoureux from The Fountain of Youth-AquaXercise in Concord, NH and Capt. Bill Washington from Fort Washington Potomac River Tours, in Fort Washington.

For more information go to http://www.vistaprint.com/events