YTB International Inc. — the online travel company which has recruited at least 700 Bermudians — has announced a 15 percent increase in the number of active business/store owners during August in addition to diversifying into a number of new areas.

The increase follows a number of recent announcements made at the company's national convention held in St. Louis, Missouri between August 18 and 22.

The company's e-commerce website, available through its subsidiary ZamZuu Inc., will now be distributed to the public through brokers who obtain a license with ZamZuu.

YTB has also announced the launch of a new line of nutritional products, including an "energy boost" supplement.

Additionally, the company has rolled out a new identity theft recovery product called the Entrust America ID Recovery Plan.

In the event of an identity theft, the covered member is assigned a certified recovery specialist who performs all the recovery and restoration work on behalf of the victim.

Last year, as many as 10 million Americans were victims of identity theft according to the Identity Theft Resource Center. By working through local, regional, and national police associations, Entrust America fully recovers the victim's identity, repairs the damage done, pursues the perpetrator, and takes legal action on the customer's behalf.

Scott Tomer, chairman of YTB, said: "We were thrilled with the excitement surrounding the recent convention and the resulting momentum the company has experienced. We feel the changes we have put in place along with the evolving product line have positioned the company well for future growth."

Meanwhile Kim Sorensen, who serves on the company's board of directors and holds the positions of vice-chairman, corporate secretary and corporate treasurer, has filed a Form 4 Statement of Change of Beneficial Ownership of Securities with the Securities and Exchange Commission reporting a transfer of four million shares to a limited family partnership for estate planning purposes on September 9, 2010. Mr. Sorensen maintains beneficial ownership of these shares.