Consistency. When someone looks at businesses and people who achieve levels of success, there is often a common thread that runs through these stories.These are the people who have found their “unique ability” and then developed a consistent approach to its application. Too many businesses complicate their story and leave their customers confused with who they really are!Applying what it is you do well consistently and with energy each day puts you in a place where people immediately recognise what it is you can do for them and why they should use your services.This is the true value add that you seek to differentiate you from others. So this week take some time to identify what you can do that will make you stand up above the crowd.“I've learned from experience that if you work harder at it, and apply more energy and time to it, and more consistency, you get a better result. It comes from the work.” — Louis C. KFor more information, visit the SBA website at www.smallbusinessadvisors.com, call 295-7832 or e-mail dhhills@ibl.bm. You can view past boosters at www.smallbusinessadvisors.com/boosters/indexhtm