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Digicel Business to supply Land Rover BAR

Working together: Land Rover BAR training on the Solent ahead of the Louis Vuitton America’s Cup World Series. Digicel Business will be an official event supplier for the team (Photograph supplied)

Digicel Business will become an official event supplier for Land Rover BAR at the 35th America’s Cup in 2017.

The company provided telecoms solutions, data connectivity and support for the Land Rover BAR team base and Royal Bermuda Yacht Club hospitality base during the Louis Vuitton America’s Cup World Series in Bermuda last October.

Land Rover BAR is led by British four-time Olympic gold medallist and 34th America’s Cup winner Sir Ben Ainslie. Digicel Business will provide the team with Bermudian-based connectivity on BTC’s island wide fibre network at their new Dockyard base. The company will also provide 4G mobile voice and data services and local support up to, and during, the America’s Cup.

Shane McDonnell, sales director at Digicel and BTC said: “We are delighted to be providing our services to Land Rover BAR.

“It’s the coming together of two organisations in different fields which share the same principals of commitment and innovation in everything they do. We are gearing up for the 35th America’s Cup with significant investment in our infrastructure to ensure fans, businesses and visitors remain connected for the duration of the event.

“Bermuda will be putting its best foot forward, and we are no different. With a global focus on the island, Digicel Business and BTC will show what local business are capable of and help to ensure a successful America’s Cup.”

Sir Ben said: “’We are excited to be partnering with Digicel Business. We know from last year the incredibly high standard of service and products they deliver so they were the obvious choice as partners for 2017. We look forward to developing a great relationship with them as we challenge for the finals of the America’s Cup in 2017.”