Tourism Authority and Airbnb sign agreement
The Bermuda Tourism Authority and Airbnb have signed an agreement that will help to promote the island as a world-class destination for leisure, group travel and tourism investment.
The partnership will create a framework that opens a dialogue between the Bermuda Government and Airbnb to discuss topical industry matters, including marketing and regulation.
Airbnb is a community marketplace network where people can list, discover and book unique accommodations around the world, ranging from rooms and apartments, to villas and castles.
As part of the agreement Airbnb will share its aggregated data to be included in analysing and evaluating the tourism industry's performance holistically.
Kevin Dallas, chief executive officer of the BTA, said: “Out here, Bermudians have been welcoming travellers into our homes for many decades. Partnering with an innovative brand like Airbnb enables us to build on our legacy of legendary hospitality, reach a new generation of travellers and expand opportunities for Bermudian homeowners to participate in the tourism economy.”
The BTA said that with this partnership, Airbnb will continue promoting tourism and will work to highlight Bermuda's “distinct brand and genuine island life”.
The strategy is seen as likely to grow visitor spending and experience, the volume of leisure and group visitors to Bermuda, and nurture an environment for job creation.
Shawn Sullivan, Airbnb's representative for the Caribbean and Central America, said: “Today's agreement with Bermuda is a great example of how local authorities and the private sector can work together to achieve mutually desired goals.
“Bermuda is an important and growing market for Airbnb and we are very excited to be working with the Bermuda Tourism Authority and Bermuda Government to help grow sustainable tourism to the island.”
Airbnb has 257 listings already across the island and a typical host earns $14,900 per year.
In a statement, the BTA said that the partnership “brings new opportunities to grow and strengthen the Bermuda economy overall”.
Airbnb has reached a series of innovative partnerships with countries in the Caribbean, including the signing of an agreement with the Caribbean Tourism Organisation.