Stormy boost for Goslings
A pornographic film star's interview on American television provided an unlikely publicity boost for Bermudian beverage firm Goslings.
Stephanie Clifford, who struck a $130,000 deal to keep her silence over an alleged affair with US President Donald Trump, spoke with 60 Minutes on Sunday evening in the current-affairs show's best-watched edition in ten years.
As the New York Times explained: “Ms Clifford's interview — which made for the most anticipated episode of 60 Minutes in recent memory — was something of a national event, one marked by viewing parties and ‘Dark and Stormy' cocktail specials at bars, a nod to her professional name, Stormy Daniels.”
The trademark Dark ‘n' Stormy cocktail is made with Goslings rum and ginger beer.
USA Today also reported: “As denizens of Donald Trump's favourite swamp waited to watch Anderson Cooper's 60 Minutes interview with porn star Stormy Daniels, bartenders across the District of Columbia prepared for a Dark and Stormy night.”
Malcolm Gosling, chief executive officer of Gosling-Castle Partners, said yesterday: “I've been getting e-mails about this all day.
“We did not activate these drink specials, that just happened in the bars in New York and DC and elsewhere. There were also some private Dark ‘n' Stormy parties that I heard about.”
He added that Ms Clifford's interview was certainly not something the company had strived to be associated with.
“What it does show is how the Dark ‘n' Stormy is front and centre in people's minds,” Mr Gosling added. “So it certainly does not do us any harm.”