Bermudian James Birch has been announced as Fairmont Southampton’s new marketing and communications manager.

Mr Birch will be responsible for managing the hotel’s digital presence, and assisting the group, leisure, food and beverage, golf, spa, and marketing teams with identifying opportunities to grow the resort’s presence, reputation and reach.

“We are thrilled to welcome James to our sales and marketing team,” Shelley Meszoly, regional director of sales and marketing, said.

“With his diverse experience and outstanding personality, we foresee Mr Birch taking our efforts to promote Bermuda and The Fairmont Southampton on social and local media to new levels.”

Mr Birch has a wealth of knowledge about the destination and joins most recently from Premier Tickets where he was marketing and technology manager for events and the group.

Previously he also worked for the New York marketing firm McMillian, and locally Total Marketing and Communications.

“I’ve always enjoyed sharing Bermuda’s beauty and heart so this role gives me that opportunity with a much wider audience. I think I partly won my beautiful wife’s heart by showing her my love of Bermuda and our cultures,” Mr Birch said.

“My main motivation to represent the resort and Bermuda is knowing there is a large responsibility to Bermudians and our economy. I will use the good fortune and privilege of being Bermudian for the benefit of Bermuda.”