Bermudian Simon Boden is to rejoin the Fairmont Southampton hotel as the resort’s area director, sales and marketing.

Mr Boden, who was previously director of sales and business development at the Bermuda Tourism Authority, will take up the post on June 24.

The hotel said Mr Boden will focus on growing leisure and group business at Fairmont Southampton through marketing, PR and direct sales initiatives; he will also have sales and marketing oversight responsibilities at sister hotel, Fairmont Royal Pavilion in Barbados.

An alumnus of Fairmont Southampton, the hotel said Mr Boden brings two decades of hospitality management experience to the role.

Mr Boden, a graduate of The University of Gloucestershire, began his management career in Bermuda at Ariel Sands and Hamilton Princess. He has held positions in the United States as director of revenue, Fairmont Orchid Hawaii and as director of sales and marketing, Fairmont Pittsburgh.

Kiaran MacDonald, regional vice-president, Caribbean and general manager, Fairmont Southampton, said: “Simon’s experience and positions as director of ‘Discover Bermuda’ and director of sales and revenue with Fairmont Southampton previously bring the expertise and destination knowledge required in this vital role to the resort and Bermuda. We are proud to welcome him back!”

Kevin Dallas, chief executive officer of the BTA, said: “While we are sad for Simon to depart the BTA after a short tenure, we are pleased to see Bermudian talent like Simon remain a partner in the industry taking on this new challenging role.”