LONDON — Kate Moss was on the shortlist for Britain’s Model of the Year, despite cocaine allegations that lost her millions of dollars in modelling contracts.The award is to be announced by the British Fashion Awards. Moss, 32, was up against Erin O’Connor and Alek Wek.

Hilary Riva, chief executive of the British Fashion Council, said Moss “is currently in 14 ad campaigns and is one of the most prolific models in Britain, if not the world, and has been for the majority of her 15-year modelling career.”

Riva declined to comment on the potential controversy of the nomination.

Moss lost contracts with H&M, Chanel, Gloria Vanderbilt and Burberry after the Daily Mirror newspaper published photos last year of her allegedly using cocaine at a music studio where her boyfriend, Pete Doherty, was recording.

After the pictures were published, Moss publicly apologised and went to a drug rehabilitation clinic in Arizona. Prosecutors decided in June there was insufficient evidence to charge her. Since then, she has made a comeback, appearing frequently in fashion magazines and winning back contracts.

Still, some say giving an award to someone whose career has been marked by drug allegations sets a bad example.

“To me it’s baffling ...,” said Colombian Vice President Francisco Santos, speaking in Britain this week during an anti-drug campaign.

“Model of the Year” is an industry accolade for the British model who has contributed the most to the international fashion scene over the last year. Leading press, buyers and industry figures choose the winner from a shortlist compiled by British Vogue editor Alexandra Shulman and a committee.

“She’s the kind of survivor we all want to be,” said Jeremy Baker, a fashion expert at London Metropolitan University, of Moss. “The paradox is that since this time last year the scandal made her a lot better off.”

Since the cocaine allegations, Moss has won more than a dozen contracts with names including Bulgari, Christian Dior, Rimmel cosmetics and perfume Coco Mademoiselle. She has also signed deals with cell phone brand Virgin Mobile and French luxury label Longchamp. Topshop also recruited her to create a new clothing and accessories line, which will be launched next spring.

George Ruston, director of Hope UK, a drug education charity, said the companies paying Moss and the council nominating her contribute to glorifying drug use.

“They’re making decisions to reward the behaviour,” Ruston said. “I really don’t think people should be making personal gain out of stuff that is causing lots of problems in the world. I think the responsibility partly lies with the people who are funding, using Kate Moss’ notoriety for their own economic purposes.”