previous year by 30 percent.

Demand is reported to be high in the US, where special promotions and vacation deals are attracting interest.

In addition, tickets have been put on sale early in Bermuda, Priced at $50 and $65, they can be bought at 27th Century on Burnaby Street and at the Music Box on Reid Street.

The festival, due to take place on October 15 and 16, features Al Jarreau, George Benson, Patti Austin and Oleta Adams. There will also be Bermudian artists.

Promotions are being run in conjunction with top magazine Conde Nast Traveller, Sonesta Beach, Southampton Princess and American Airlines.