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Rock `n' roll to be new image for Ram's Head

New owner Miss Cathy Ferreira is making wholesale changes in a bid to shed the bar's image as a trouble spot.

bar/restaurant, complete with live bands.

New owner Miss Cathy Ferreira is making wholesale changes in a bid to shed the bar's image as a trouble spot.

These will include changing the bar's name, probably to `Cathy's Rock `n' Roll Restaurant', and sprucing it up inside.

Miss Ferreira, who bought the business in April, said she was trying to win back old customers who left because of violence inside the bar.

"The name is being changed because there's been a black cloud hanging over it for a long time,'' she said.

"People are embarrassed about saying they are going to the Ram's Head because of its reputation.

"It's still known as a place where fights happen, but that's not been going on for a long time.'' The bar's poor image has also proved a problem with creditors, some of whom have refused to extend credit unless the bar changed its name and its image, she said.

Miss Ferreira said "few'' customers still patronised the business and admitted the bar was "struggling''.

She claimed she had been misled about the size of the business' debts when she bought her 81 percent stake from Mr. Dennis Carter, Mr. Bruce Benevides and Mr. Don Hunt.

"Many creditors who I did not know existed came out of the woodwork when I took over,'' she said. "The debt is much larger than I was led to believe when I bought it.

"Of course, I have only myself to blame for that. I trusted a lot of people and went in head first.'' "I've learned a lot from this,'' she said, adding that she was inspired to fight on by her father, David, who had struggled to recover from a stroke, and her mother, Freda. The Ram's Head, which has capacity for 90 people, will start having live rock bands starting either tomorrow night or the following Friday, said Miss Ferreira.

"One of the reasons this pub went wrong, in my opinion, was that it went away from live entertainment and a lively atmosphere to being an up-beat disco.

"As a result, a lot of young people started swarming in and a lot of the older, faithful customers gradually drifted away.

"The disco-type Ram's Head is not for me. I want to go back to live entertainment, a place where locals and tourists alike can enjoy good, local music.

"There are a lot of groups out there who have never been heard except by their friends because there is no where for them to play.

"I want to bring them in here and let them go to town. I'm building a band-stand where the DJ booth used to be.'' A juke box carrying rock music over the last three decades is also being brought in to entertain customers.

As for the three stuffed ram's heads still left on the walls inside the bar (the one outside above the entrance was stolen last year and is still missing), they are up for sale.

"I've been told they are worth anywhere from $2,000 to $5,000,'' said Miss Ferreira. "I want to sell them and I'm open to offers. I never did like them, anyway.'' The Ram's Head will concentrate more on food, which will be served between 11 a.m.- 3 a.m. from Monday-Saturday, making it one of Bermuda's latest eating spots. On weekends, food will be served between 2 p.m.-midnight.

CHANGING IMAGE -- Ram's Head owner Miss Cathy Ferreira will revamp the City pub.