Art supporting art is the name of the game for the organisers of the Chapter Twenty Fashion Showcase.

Organisers DEV Productions said that they would use Friday's fashion showcase, which is being held at the City Hall Theatre, to support the BLING (Books Lead Individuals to New Greatness) Book Club.

Choreographer and organiser Natasha Outerbridge said supporting the book club speaks to the core values of DEV.

"We depend largely on the generosity of the public and private sector to fund our initiatives," she said. "Over the past four consecutive years, we've supported many young people within the community and this year would like to support the BLING book club."

The BLING Book Club was created in 2007 to promote childhood literacy.

"It was founded by Hott 107.5 FM breakfast radio show presenter Thaao Dill and the Premier's Press Secretary Glenn Jones, as a grassroots response to the appeal of the Education Minister that all citizens be involved in the education of our children," Ms Outerbridge said.

"These gentlemen launched the book club ambitiously hoping to attract 30 members. To date they have more than 250 children involved who are excited about reading and convinced that books improve their chances for a vibrant future.

"Glenn and Thaao use the widely popular Thaao Dill Morning Show to generate excitement about books and periodically — three to four times a year — they announce a new book."

So far the members have read Carl Hiaasen's 'Hoot', Roald Dahl's 'Matilda' and E.B. White's 'Stuart Little'.

"Passages from the books are read on the radio and members are encouraged to answer questions over the air," Ms Outerbridge explained.

"Participation is awarded with prizes. Once members have read a book, a BLING party is held and participants watch the movie based on the book. This high-energy fresh approach to reading has won an award for innovation from the Bermuda Reading Association."

In addition, Ms Outerbridge said the public can offer support in a number of ways.

"The most important ingredient of its operating plan is that no member pays a single penny for participation," she said.

"All of the books, all of the prizes and all of the parties are absolutely free. BLING is now raising funds for their second year of operation and DEV Productions would like to give part proceeds to this initiative."

In giving, the members of DEV Productions receive much.

"We are a group of young ladies who volunteer our time and energy to organise top-of-the-line choreographed fashion and talent showcases for Bermuda's young people," she said.

"So as a result of Bermuda's young peoples involvement with DEV productions, all Government high school participants are allowed to use the hours completed preparing for the show, as extra curricular as well as community service hours.

"These hours are required for each student to complete in order to graduate. Those participants who have graduated already are gratified with the thought of helping someone in need within our community by taking part in such a well-structured production.

"In addition to helping young people in school, DEV Productions is committed to enhancing the development of good citizenship, responsibility and accountability skills within these young people as well as financially supporting others in the community by sharing the profit."

The talent and fashion show will take place this Friday at City Hall, doors open at 7.50 p.m. and show begins at 8 p.m. Tickets $35, patrons $60, are available at the City Hall Theatre box office between 12 -2 p.m. daily.