Report finds TV networks lagging in diversity
LOS ANGELES (AP) – Nearly a decade after the National Association for the Advancement of Colored People condemned a "virtual whiteout" in American broadcast TV, the civil rights group said major networks have stalled in their efforts to further ethnic diversity on-screen and off.
Television shows of the future could be even less inclusive because of a failure to cultivate young minority stars and to bring minorities into decision-making positions, NAACP President and CEO Benjamin Todd Jealous said.
The effect on the country could be profound, Jealous said.
"This is America: So goes TV, so goes reality. We don't think it's any accident that before we had a black president in reality, we had a black president on TV," he said, referring to the chief executive portrayed by Dennis Haysbert on Fox's "24". Barack Obama will be sworn in as the first black US president in January. A "critical lack of programming by, for or about people of colour" can be traced in part to the lack of minorities who have the power to approve new series or make final creative decisions, said Vicangelo Bulluck, executive director of NAACP's Hollywood bureau.
In a report released yesterday, the NAACP calls on networks to revisit a 2000 agreement to diversify the ranks of actors, writers, directors and executives. It also seeks to establish a task force with network executives, the NAACP and other civil rights groups.
The report raises the possibility of political action if progress is lacking, including a boycott against an unspecified network and its major advertisers or class-action litigation against the networks and parent companies. On the heels of the 1999-2000 fall lineup of new shows that lacked any minority actors in lead roles – then-NAACP head Kweisi Mfume called it a "virtual whiteout" – the NAACP and Asian-American, Hispanic and Indian civil rights groups formed a coalition to lobby networks.
Broadcasters agreed to create minority recruitment and training programs and to chart minority hiring among actors, writers, directors and managers.
The coalition groups have charted their progress with annual reports, although the NAACP has not always participated, often finding sharp underrepresentation of minorities in front of and behind the camera.
The four major US broadcast networks – NBC, CBS, ABC and Fox – have made "important strides" in increasing diversity, the new NAACP report said, including filling lead roles with actors such as Haysbert, starring in CBS' "The Unit", and Laurence Fishburne, now on CBS' "CSI: Crime Scene Investigation".