Sesame street to stay on the air
continue to air after new sponsors stepped in to keep it on telecision.
The children's programme was about to be axed last year when Government withdrew its sponsorship and the Bermuda Broadcasting Company announced it could no longer afford it.
But retired lawyer the Hon. Sir James Pearman stepped in and offered to sponsor the programme for a year, footing a $100,000 bill.
The BBC announced yesterday it had found other willing sponsors for the programme starting next month when Sir James support would have expired.
BBC announced yesterday that the programme's 1993/94 run will be sponsored by the newly formed XL Foundation, accountant Mr. Arthur Morris, Christensen and Company and the Carnation Company.
Sir James will continue to contribute towards the cost of the programme, BBC special projects manager Ms Marlene Landy said.
BBC president Mr. Fernance B. Perry yesterday presented a "thank you'' plaque to Sir James on behalf of the Board of Directors, management and staff of BBC, plus the Children's Television Workshop which produces the show.
"As your sole sponsorship comes to an end, we would like you to know that your support has enabled us to continue to educate and entertain our children and the viewing public,'' Mr. Perry said.
Sesame Street, a world acclaimed "Television Learning Tool'', is also one of three acclaimed and award-winning programmes from the Children's Television Workshop -- dedicated to the TV teaching of preschool and primary school children entering the education system.
It airs Monday to Friday at noon on Channel Nine and at 6 p.m. on Channel Seven.
KEEPING KERMIT ON THE AIR -- BBC president Mr. Fernance B. Perry and special projects manager Ms Marlene Landy present Sir James Pearman (centre) with a "thank you'' plaque for sponsoring the popular children's television programme Sesame Street.