GLAM lady Clarke launches her own make-up line
As a busy mom-on-the-go, make-up artist Kristos Clarke found it challenging to get both herself and her children ready each morning.
In between packing lunches and making sure her young one was dressed and prepared for school, there was rarely an extra 20 minutes to perfect her make up each day.
Ms Clarke decided to create her own make-up line, called GLAM Inc, aimed at giving women of all ethnicities multi-purpose products that would help cut down on the time needed to get a flawless look.
GLAM Inc stands for Gorgeous Ladies and Ambitious Mothers. The line includes mineral and vegetable based products, which she said are “great for the skin”, and features a host of bright colours and nude tones.
She said: “Its been my dream for the last five years to create my own line for women of all ethnicities and to have a wide variety [for everyone] from the teenage girl or the corporate woman.
“Being Bermudian, I know how hard it can be to [find make-up to] match your skin tone. Many Bermudian women have either a reddish undertone or deepened almond or olive tone from the sun.
“I’ve worked with a few different brands over the years and could never find one that met all my needs and always had to mix formulas, so I figured why not create it?”
A trained cosmetologist, Ms Clarke said she had been researching different make-up products for years by visiting manufacturing companies, attending make-up conventions and reading up on the side effects of different ingredients.
She was finally able to decide on a company, which shared her vision and allowed her to mix her own shades.
The project has taken a lot of “sweat and tears”, but she said it was exciting to know the products are finally available in stores and online.
“Everyone that knows me can tell you its all I’ve dreamed about and I am very passionate about my craft. I put my clients needs and their contentment first.
“I’m still an active make-up artist, so I’m not biased to using other brands. I still have my favourites and my clients are always able to choose the products they prefer, but with GLAM Inc satisfaction is a guarantee.”
The line includes multi-purpose products like ‘GLAM Pops’, which can be used on the eyes or lips to add a vibrant splash of colour, without drying the skin.
There are also a wide range of foundation colours for all skin tones, not just one particular ethnicity.
One of the line’s signature products is the foundation sticks, which double as a concealer. Part proceeds from the sale of the product will go towards a new campaign called “Conceal Her”; which aims to help women who have fallen victim to domestic violence.
The professional make-up artist also offers a tips and tricks card with the products to provide a little guidance for those who aren’t experienced with the products. The advice can help people sculpt their brows, conceal under-eye circles and create a smoky eye or ‘perfect’ red lip.
Ms Clarke also has plans to expand the GLAM Inc line to eventually include a full-service beauty bar, where clients can come to mix their own lipsticks, shadows and glosses.
Next year, customers might even have the option of mixing their own nail polish, Ms Clarke said.
GLAM Inc products range in price from $9 to $18 and will be available at select retail locations across the Island next month.
For more information visit: www.glamincnyc.com.