The sound of the summer
Booze, soca and bikini-clad women — it's party time in Fiyah Marshall's latest music video. Til De Sun, released today on YouTube, celebrates young and sexy Bermuda.
“It's Bermuda like you've never seen it before,” said artist Mr Marshall whose real name is Alex Marshall.
Mr Marshall is well known for hits such as Take You Away and Got The Feeling, and this is his fourth music video highlighting Bermuda.
“This latest song is about how Bermudians love to party until the sun comes up,” he said.
He's hoping that Til De Sun will draw visitors, and become an anthem for holidays such as May 24, Cup Match and carnival events.
Til de Sun will be available for download on June 3 on iTunes and other popular music download sites.
This week The Royal Gazette spoke to Mr Marshall exclusively about the new release.
Q: Do you think Bermuda tourism underexploits the party scene here?
A: Definitely. I am a very passionate advocate for Bermuda and tourism, and I really wanted to do something that no one else has done.
This video of Bermuda is different because it has a soca, carnival vibe. I am trying to bring liveliness and change. I spent last summer filming the best parts of Bermuda and the partying, and put it all into one fantastic video.
Q: Tell me about the music for this.
A: I produced it myself. It is a mix up between soca and dubstep. It has a real feel-good party vibe for the summer. It's dance music.
Q: What was the hardest thing about making this video?
A: Waiting. I can usually do videos relatively quickly. I do the production myself and directing, but I have to wait for all the different holidays and then come back and edit.
Q: If you're doing all this during the holidays I guess you don't get much chance to party yourself?
A: I do a little bit. I usually spend two or three hours knocking out the film side first and then get to enjoy the rest.
Q: What do you plan to do this May 24?
A: I'll probably be performing on a truck during the parade again and then I will be shooting again.
Q: What has been your most popular song?
A: That was Never Stop in 2012. In November 2012 it was the number one record in the world downloaded by DJs through the Serato Whitelabel music download site.
I thought they made a mistake when I saw that. I thought that can't be right. That one went really well. I am excited to see what happens with this one.
Q: What was your favourite moment during the filming of Til De Sun?
A: I like putting it together and shooting different things that people don't know how to do here. There's a car scene in the video. I had to get 20 different cars to come out, and have them all line up.
I used a smoke machine and a fan and it looked like it was on a Hollywood movie set.
Q: What are you hoping comes out of this?
A: I hope it shows off Bermuda and hopefully catches on and people want to watch it.
Q: Are you doing anything special for Til De Sun's release?
A: Yes, we will be holding the Private Dockside Mansion Music Video Release Party on Saturday at 5pm. See www.facebook.com/events/1734654993477051 for details.
Q: What else have you got coming up?
A: I'll be performing in Cannes, France at the Cotton Club at Midem on June 5 and 6.
When I come back I'll be performing at the TORC Extreme Sports Showdown afterparty on June 12. For more information on that see www.oniracingclub.com.
To see the music video go to youtu.be/xDrzy1cX4tE