Bermuda is the dream holiday destination for Britons – with its sun, sea and pink sand putting other countries in the shade, according to a survey.

The Island, retains an endearing charm perhaps in part due to its adherence to the UK traditions of yesteryear. Its soft pink sand beaches are perfect for romantic strolls at sunset, while for the more adventurous Bermuda is one of the shipwreck diving capitals of the world.

In a paid survey, Ciao Surveys found 23 percent of respondents chose lying on a beach in Bermuda as the holiday of a lifetime, beating off competition from Thailand, Rio de Janeiro, and the Greek islands.

Bermuda's friendly ambience and hospitality, its semi-tropical climate, the choice of accommodations from cottages to luxury hotels, were all reasons to visit, according to respondents.

A spokeswoman for PR agency Rooster said: "Bermuda offers more golf courses per square mile than anywhere else in the world and each with a sea view, making the destination a golfers' paradise.

"The Island boasts eight spectacular courses with something for everyone from novices to pros. Furthermore, visitors to Bermuda in 2008 will have the opportunity to see some of the world's top golfers compete in The PGA Grand Slam of Golf hosted by The Mid-Ocean Club and The Fairmont Southampton.

"Nicknamed 'Shipwreck Alley', Bermuda offers an impressive array of sites and includes 365 documented shipwrecks (one for every day of the year) dating from the 1500s, ranging from Spanish galleons to Confederate steamers and 20th century cargo ships. Considered the wreck diving capital of the Atlantic, Bermuda is a dive haven."

She added: "Its rich heritage is a mix of many historic influences, with artists, poets and royalty helping produce the uniquely Bermudian identity, characterised by British tradition and warm, friendly people."