A campaign to reduce Bermudians' blood pressure and cholesterol levels has been launched as part of a drive to tackle heart disease.

The illness is the number one cause of death around the world and is responsible for nearly four in ten deaths on the Island.

To raise awareness, health campaigners yesterday declared February as Hearty Health Month, and lined up a series of events including talks, presentations and free screenings for the public.

They want to press home the message that people need to keep check of their blood pressure, blood sugar and cholesterol levels and waist circumferences. All measurements can indicate whether somebody is at risk of cardiac disease.

Research shows that people can reduce their chances of the illness by exercising, eating healthily and refraining from smoking.

Health Minister Nelson Bascome launched the project, which has the theme "Know Your Numbers", at King Edward VII Memorial Hospital yesterday.

The initiative is being organised jointly by Bermuda Hospitals Board (BHB) and the Bermuda Heart Foundation.

Heart Foundation chair Myrian Balitian-Dill, a cardiac care nurse specialist for BHB, said: "Heart disease in Bermuda is in a serious state and remains as the leading cause of death on the Island with almost four in ten deaths as a result of heart disease.

"The beginning of the year is a great time for people to affirm their commitment to healthy life choices. Although we highlight information in February, we need to take good care of ourselves throughout the year.

"The intent of our campaign is to motivate people to be proactive in their healthcare."

Norma Smith, programme manager for medical care at the hospital, said: "Knowing your risk for heart disease can lessen your odds of a cardiac incident.

"Understanding these vital statistics can save your life. We invite members of the public to stop by and learn more about this important health issue."

Mr. Bascome officially kicked off Hearty Health Month by reading a proclamation stating he hoped it would "educate the community to what they can do to avoid heart disease".

The next event is a public presentation by the Cardiac Resource Group in the KEMH first floor conference room, at 7 p.m. on Monday. It is the first in a string of lectures.

The first of a series of free blood pressure screenings takes place at Marketplace, Hamilton, from noon until 3 p.m. on Tuesday.

Similar screenings will be held every Wednesday throughout the month, from noon until 2 p.m., in the hospital lobby.

Next Thursday, a panel presentation will take place at 7 p.m. at Bermuda College.