Hundreds of thousands of Bloomingdale's customers across the States will read about Bermuda this spring in the world-renowned department store's latest catalogue.

The 50-page Father's Day 2008 brochure will be received by 400,000 customers across America, including all of the Island's gateway cities.

Models, photographers and a production company came to the Island at the weekend for a photoshoot for the catalogue, after the store was approached by Patricia Pettit, at Pembroke Atlantic Ltd marketing consultancy.

A Bermuda sweepstake is to be conducted in all of Bloomingdale's 40 stores with the Department of Tourism and the Fairmont donating the prize of a three-night getaway for two.