Bermuda enjoyed $7 million worth of worldwide coverage during the PGA Grand Slam of Golf, according to Premier Ewart Brown.

The Premier said that is the "media value" UK-based research group Comperio Research placed on the global on-screen graphics, beauty shots and broadcast commentary of the competition.

According to his Press Secretary Glenn Jones, this means it would have cost the Island $7 million in advertising fees for the level of coverage it received during the two-day October event, which Bermuda paid $1.5 million to stage.

Global viewing figures were unavailable last night, although Mr. Jones said it was shown in more than 100 countries.

The Premier, who is also Tourism Minister, said: "We spent $1.5 million to lure the Grand Slam of Golf to Bermuda so it's very easy to see that we benefited from a huge return on our investment.

"The goal was to score exposure for our tourism product around the world; clearly that goal was accomplished.

"Comperio is a well regarded company with a well tested method. Its data tells me that the 2007 PGA Grand Slam of Golf is worth $7 million, but we got it at a steal because we paid $1.5 million.

"Bermuda's partnership with the PGA Grand Slam is particularly valuable because tourism is being promoted during a highly watched television program as opposed to being promoted only when the commercials are on.

"Millions of people watched and they were inundated with beautiful images and flattering mentions of Bermuda."