tourism offensive, pulling together a 12-member panel of industry players and retailers for a morning of brainstorming with party members.

The panel, including John Casling of the Coalition for Change, retailer Eldon Trimingham, and hotel manager Toppy Cowan, were one of the main attractions at the one-day party conference held at the Southampton Princess.

Premier David Saul told a press conference the UBP is committed to a turnaround of the tourism for the 21st Century.

"In three years we will have a retooled industry and restored direction,'' he said.

Members of the panel agreed Bermuda had a fine product he said, but more work had to be done on marketing and redefining the product.