discussions with members of the international press in an effort to raise Bermuda's profile as an international business jurisdiction.

BIBA representatives will meet tomorrow with journalists from Time, USA Today, International Herald Tribune, Journal of Commerce, Leaders magazine, Private Asset Management, Black Enterprise and Investment Dealers Digest, among others at the Princeton Club in Manhattan.

A nine-person delegation from Bermuda will include Financial Secretary Dr.

Walwyn Hughes, BIBA chairman Mr. Cummings Zuill, BIBA's intellectual property and software committee chairman Mrs. Lynda Milligan-Whyte, BIBA's chairman of the committee on international arbitration Mr. Geoff Bell and EXEL Ltd. senior vice president Mr. Gavin Arton.

Mr. Zuill said, "As we have discovered through our initial research, the full breadth of Bermuda's involvement in international business is not known among the financial press corps on either side of the Atlantic.

"They are keen to have more information about the range of products and services that are available in Bermuda. The media roundtable will provide us with an excellent opportunity to outline what makes Bermuda competitive and attractive as an international business centre.'' Mr. Zuill pointed out that while no immediate news coverage may occur that would be directly beneficial to the industry, the talks will continue the critical process of establishing a dialogue with key journalists and their publications.

He continued, "As was mentioned during the presentation of the overseas public relations programme in April, Bermuda's international business industry needs to establish the same type of "reservoir of goodwill'' that the tourism and insurance industries have so admirably created over the years with their public relations efforts.

"Journalists do know the Bermuda story from the point of view of tourism and insurance. They don't know the broader story that includes mutual funds, trusts, intellectual property and software, aircraft registration and foreign sales corporations, products that make Bermuda increasingly attractive to the overseas client.'' BIBA's marketing manager Mrs. Wendy Davis-Johnson noted that BIBA's overseas public relations agency, Edelman Worldwide, had also taken the opportunity to arrange separate interviews for the local business leaders.

She said, "Edelman felt that it would be useful to make the best use of the presence in New York of the Bermuda representatives. Black Enterprise is working on a story on black Bermudians in international business. They will be interviewing Lynda Milligan-Whyte and Registrar of Companies Malcolm Butterfield, who will be in New York for an offshore funds conference.

"They have also arranged for Cummings Zuill to be interviewed by a reporter from Global Finance for a special feature that will be run in the magazine's July issue, and by Bloomberg Financial News.

"There are other Bermudians at the offshore funds conference for whom interviews are currently being arranged, among them, Peter Rodger from the Bank of Butterfield.'' Mr. Cummings Zuill.