A tough, new road safety campaign is to be launched in the wake of the latest death on Bermuda's roads.

Transport Minister Erwin Adderley revealed a campaign was imminent and would feature TV advertisements in a bid to bring the message home to careless and poor drivers.

The Government has joined forces with the Road Safety Council and hope to confirm their programme next week.

It is expected that it will feature a strong emphasis on driver education in order to return the Island's roads to the polite and respectful state of years ago.

Mr. Adderley was speaking just a week after an American visitor became the ninth person to die on Bermuda's roads this year.

Helen Snyder was killed after losing control of her livery cycle at St.

George's. Her husband said impatient and speeding motorists had made the roads too dangerous for holidaymakers.

And cycle liveries also said there was a genuine need for drivers to slow down and pay more respect to other road users, particularly motorcyclists.

Mr. Adderley said he was due to meet with the Road Safety Council this week and would be bringing up the state of traffic and the latest tragedy at the meeting.

"We are going to discuss a campaign with an emphasis on driver courtesy,'' he said. "There is a genuine lack of courtesy on the roads, we have to do something to re-educate people.'' Although he couldn't reveal actual details of the campaign, the Minister said he hoped it would start within weeks.

He said the situation had got worse in the last few years and affected all road users.

"It is both sides -- dealing with the younger riders who take it upon themselves to scare the driving public. But you could stop everybody for a lack of courtesy.'' Erwin Adderley