household name in homes throughout the Canadian city.

Descriptions of Bermuda's pastel-coloured houses and golf courses has been the hot topic over breakfast for thousands of listeners in the city this week.

Winners of a "Breakfast in Bermuda'' quiz on the C100 Breakfast Club show were offered return tickets and free accommodation at the Belmont Hotel & Golf Club, with the chance to participate in the show broadcasted from the hotel bar.

A five-week advertising campaign on radio, television and in newspapers promoted the quiz in September and October by featuring mock holiday postcards from Bermuda.

"Everybody was talking about it,'' said Mr. Kelly Latremouille, one of the three-man team of Breakfast Club hosts. "We had an amazing response.

Everybody in Halifax was trying to qualify, including doctors and lawyers.'' Haligonians went Bermuda-crazy, he said, organising buddy systems to catch all the clues and using speed dialling to phone in answers and get an edge on competitors. One nurse even changed her work schedule so she wouldn't lose out.

The eight winning couples stayed at the Belmont Hotel for a week and were given daily assignments with the aim of discovering all about the Island.

Two single women were told to find out about the men of Bermuda and report on their findings.

Others conducted interviews with taxi drivers and local personalities they met on trips to the caves, the perfume factory and the aquarium. The interviews were recorded on tape and piped back into the homes of 120,000 people who listen to the show.

One interview featured the Premier after a quiz winner met him by chance at the World Rugby Classic last weekend.

Snorkelling, cruises and visits to restaurants were also part of the schedule and the couples relayed their experiences back to listeners over breakfast.

"Every time the mikes are opened, Bermuda is being talked about -- from its pastel colours to its shopping,'' said morning show host Mr. Peter Harrison.

"We have done this on a very grand scale -- it is one of the biggest promotions I've seen,'' he said.

Listeners who have already visited the Island have phoned in with their own impressions. One woman sent a scrapbook of her last visit.

General manager Mr. Bill Bodnarchuk said Bermuda had been chosen to host the promotion because of its close proximity to Canada, its golf courses and the fact that it was in the same time zone.

"The service here has been great. We've had everything we asked for and beyond,'' he enthused.

The Department of Tourism organised the technical aspects of broadcasting the show to Halifax from Bermuda.

"We thought it was a very good idea. It gives Bermuda valuable exposure which is especially good at this time of year which is peak vacation time in Halifax,'' said a spokesman for the Department.

BREAKFAST IN BERMUDA -- Radio show hosts Mr. Kelly Latremouille and Mr. Peter Harrison broadcasted to Halifax listeners from the Belmont Hotel & Golf Club this week.