But although many of those questioned agreed that the primary aim of the advertising was to attract tourists, the overwhelming view was that it should also portray Bermuda's ethnic make-up more accurately.

Eighty people -- 40 blacks and 40 whites -- took part in the survey, which is part of the Ministry's ongoing effort to evaluate its advertising campaign.

Mr. Peter Smith, assistant director of Marketing, said the aim of the survey was to help create advertising that Bermudians believed was an accurate portrayal of the Island and its people.

"We get many comments to our department from the black community that our advertising is all white,'' he said.

"We are also criticised for not using black Bermudians in our ads and that the locations are all in Tucker's Town or somewhere else.

"Generally, it seems that our ad campaign is not something many black Bermudians feel a part of. It's important we fix that.'' Black Bermudians surveyed wanted to see more of the Island's West Indian culture displayed along with the British. They wanted the essential appeal of Bermuda portrayed, including such things as its traditions, charm and the "generosity of spirit'' of its people.

Overall, they thought the Bermuda Shorts' campaign was good, though they lamented the loss of College Weeks visitors and wanted to see more African American tourists visit the Island.

They also wanted more advertisements showing black Bermudians as more than workers -- that is as people who also enjoyed life.

However, some white Bermudians surveyed said that foreign hotel management limited opportunities for Bermudians in the hotel industry, which they believed eroded the quality of service for guests. Although they felt the Bermuda Shorts advertising was "a complete and appealing view'' of Bermuda for tourists, they noted that high hotel rates prevented a broader range of visitors.