A Bermuda sustainable development group has won a US advertising award for its 'BYOB: Bring Your Own Bottle and Bag' campaign.

Greenrock and marketing agency Proverb were presented with a Public Service 'Merit Award' at the Ad Club of Greater Boston's 49th Annual Francis W. Hatch Awards.

The campaign is aimed to encourage people to use reusable bottles and bags in the spirit of sustainability. A Public Service Advertising campaign was rolled out in the print media and radio announcements, and was funded by a $20,000 grant from the Bermuda End-to-End's 20th Anniversary Fund.

Daren Bascome, Proverb's creative and art director, is also Bermudian.

Greenrock president Andrew Vaucrosson said he sits on Greenrock's advisory board, and acts as a valuable "sounding board" for the organisation.

Commenting on the 'Merit Award', Mr. Vaucrosson said: "For us to win such an award in an area like Boston is huge kudos for us, so we are very pleased."

He said Greenrock now hopes to roll out its own reusable bottles early next year.