Hotels encouraged by post-hurricane bookings, Facebook factor is noted
Guest numbers at the Island's hotels are rebounding from Hurricane Igor—due in part to the increased use of the Internet and Facebook.
Fairmont Southampton sales and marketing director Shelley Meszoly said: "The actual numbers of guests haven't returned, but we've had a number of enquiries for the weekend. In a normal week we would have booked a lot more numbers than we have now. However, with other hurricanes it could take two or three weeks to get back to booking pace. But the Bermuda Department of Tourism has been very proactive and so have the Fairmont Hotels. It's all over the internet that it's good to come back."
Speaking at the end of last week, she said the Fairmont Southampton was so far running "between 55 to 60 percent this weekend. Many of our guests from last weekend have moved to this weekend." Last year's figure for the same weekend was 75 per cent.
Ms. Meszoly credited online media for playing a big part in clearing the air. "After Hurricane Igor hit, we also saw a tremendous spike in traffic on our social media sites, as the number of unique page views our Facebook fan page received grew by nearly 350 percent." She added that she had seen good pictures online from Cambridge Beaches, Grotto Bay and the Reefs.
"We're cautiously optimistic," she said.
Grotto Bay general manager J.P. Martens reported an almost full house for weekend, with only a few reservations cancelled. "We had no major issues during the storm," he said. "Actually, barely any issues to start off with. Our guests have been enjoying the beach since Monday." Grotto Bay has 201 rooms and as of Thursday, today's occupancy was due to run at 95 percent, roughly what could be expected for the season.
A Tucker's Point employee said a full house was booked for the weekend.
Coco Reef general manager Lyle Pauls said the hotel had a 65 percent occupancy but expected a full house for the weekend. He added: "We had excellent feedback on the site tripadviser.com, which is a very highly credited hotel evaluation website where customers can upload their own pictures."
At the Coral Beach Club, general manager David Woodhead declared the hotel "rebounded." Speaking on Thursday, assistant manager Christopher Wardman said there was "65 to 70 guests, more than we expected. We're still expecting more guests. Right now we're running about full capacity, out of 38 to 40 available rooms.
"From what I gather, occupancy is better than last year. People are booking later in the season."
Meanwhile, cruise ships return to schedule on Monday: "The Explorer of the Seas comes in on Monday and leaves Tuesday at 5 p.m.," said Joe Simas of Meyer Shipping. "The Veendam is coming in on the 28th but with the Bermudian up on the rocks it looks like that will be bypassing St. George's."
Mr. Simas added that all the freighters coming in this week are back on schedule, after a brief delay for last Wednesday's Somers Isles.