Tourism's new director of sales for Canada will focus on enticing Toronto residents to Bermuda's shores.

Robin C. Danes was awarded the position and will be in charge of providing sales support to retail, wholesale and incentive trade in Canada.

Tourism Director William Griffith said: "We are excited to have Robin on board to head up our sales efforts to the all-important Canadian market.

"Given her extensive background in the travel and tourism industry, we are confident that she will serve as an outstanding representative for Bermuda in the Canadian region."

Ms Danes, a resident of Oakville, Ontario, is a 25-year veteran in the travel business.

According to Ms Danes, she is up for the challenge: "I am very much looking forward to this new position and am honoured to be associated with such a fantastic destination.

"Bermuda is perfectly positioned to serve this market due to its proximity, thriving culture and endless activities, and I plan to introduce Bermuda's charm and pink sand beaches to new travellers and regions throughout Canada."