The Department of Tourism spent $2.2 million advertising the Island as a tourism destination in magazines.

In Parliamentary Questions released yesterday the Department listed how the $12.6 million advertising budget was spent in the 2009/2010 fiscal year.

Global Hue, which is the Government's advertising agency, placed adverts in magazines including Conde Nast, Architectural Digest, the Robb Report, Veranda, W Magazine, Elle, Black Entertainment and Golf World.

The Department listed 39 magazines Bermuda was advertised in. Nearly a million dollars was spent on TV production costs for advertising the Island as a tourism destination.

Of the $934,300 spent on TV production, $775,000 went to the production company Taylor James Ltd.

The company was responsible for the newer TV commercials featuring golfing, beach scenes and the Crystal Caves. Its website said the London based company shot the "cutting edge one shot commercial... being aired in the USA".

The New England Sports Network saw the most advertising out of network cable channel, being paid $747,000 between April 1 2009 and March 31 2010.

In total $1.2 million was spent advertising the Island on cable.

When it came to newspapers the Global Hue focused on the Island's major US gateway cities. The Washington Post received $372,300 in adverts while the New York Times received $267,300 and the Boston Globe received $184,800.

Global Hue paid $132,500 to Luxury Print and $48,500 for non-production travel costs.

The company also spent Global $40,308 advertising the Bermuda Music Festival.

Targeting business travellers through trade magazines such as Corporate Meeting & Incentives, Incentive Magazine, Medical Meeting, Meeting Magazine and others cost $122,530.