CableVison subscribers in New York will now be able to tour the Island and learn how to mix the perfect Dark 'n Stormy, while sitting in front of the television.

The Bermuda Department of Tourism's advertising agency GlobalHue has teamed up with a new interactive television channel, Voyage.tv, to showcase the Island as a destination of choice.

Beginning this month, a series of original long-form videos highlighting the many hotels, attractions and activities in Bermuda will be available to approximately three million of CableVision's digital cable viewers. Videos include tours of Elbow Beach Hotel's facilities, Tucker's Point, Port Royal Golf Course and Cecile's, as well as what ingredients go into making a tasty Dark 'n Stormy and the origin of Bermuda Shorts.

Viewers will also be able to 'telescope' directly from 30-second spots to Bermuda Tourism video-on-demand content. In addition, CableVision viewers will be able to request brochure materials to be mailed to them on Bermuda tourism and vacation plans.

Premier Ewart Brown, who is also the Tourism Minister said: "CableVision's unique Voyage.tv viewing experience will allow Americans to 'virtually visit' many of Bermuda's venues and experience traditions that have been part of our 400-year history.

"The data tell us that once people sample the Bermuda tourism product they are motivated to visit us again and again. CableVision's interactivity provides the opportunity for potential travellers to sample what we have to offer without leaving their homes.

"We think a video sample of sun-toasted pink sand shorelines, exciting culture and riveting heritage is enough to transform Voyage.tv viewers into Bermuda vacationers."

Voyage.tv has also worked with Aruba, Jamaica, Tucks and Caicos as well as the Bahamas.

Barry Frey, executive vice president of CableVision's advanced platform sales said: "Viewers will now have the ability to discover the rich and beautiful history of this Island, interact with content on the television and request travel information with the click of the remote control."