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Island's new tourism advert hits US TV networks, cable and the Internet

On air: A screen shot from the new Bermuda Tourism advertisment that is being shown on US TV networks, cable channels and on the Internet.

A new Bermuda Tourism commercial highlights that sandy beaches and pristine greens are "only two hours away".

The advertisement has been launched on major networks and select cable channels in the north-eastern US. It is also playing nationwide on the Golf Channel and Tennis Channel.

GlobalHue, the Department of Tourism's advertising agency, produced the commercial, which features beach scenes, a golf course, the Crystal Caves and a panorama of the Island.

It will be aired in the north-eastern cities of Boston, New York, Philadelphia and Washington, D.C. There are also plans to run the 30-second advert in Toronto, Canada, in the fall.

"We are very pleased with this new television ad produced by GlobalHue," said Premier Ewart Brown, Minister of Tourism and Transport.

"The timing of this ad was strategic, designed to increase response for the upcoming Golf and Spa Season. With a mid-August launch we can start in the summer and run ads right through the fall and winter months."

The ad will be aired from August 17 until November 15. A second television commercial will also be screened in north-eastern states in the fall.