The Bermuda Road Safety Council (BRSC) is asking motorists for a signed commitment that they will focus on the road when behind the wheel.

Drivers have until the end of September to pledge to abide by safe driving habits for a 30-day period.

As part of that, they agree not to change radio stations, apply make-up, eat, drink or read while driving.

The Council also calls for drivers not to text or talk on the phone acts recently made illegal which carry a fine of up to $500.

Road Safety officer David Minors said: "Distracted driving is an extremely common but often dangerous practice — whether in the car or on a bike.

"We wanted to encourage all motorists in Bermuda to do their part in making our roads safer. By making their own personal pledge to change their habits they are more likely to commit and form a long-term change in behaviour."

A similar effort was started in the US by talk show host Oprah Winfrey, he added.

• For more information, or to sign the pledge, visit www.bermudaroadsafety.com.