The Department of Tourism has launched a Facebook page in order to increase its digital marketing efforts.

The Bermuda Tourism Facebook Page will function as the central community "hub" for Bermuda Tourism's presence in social media and help drive people to BermudaTourism.com as well as the Island.

"Social networking websites are on the cutting edge of communication right now and we want our tourism product associated with what's hot," said Premier Ewart Brown, who is also Minister of Tourism. "This is another way we are strengthening our digital marketing efforts."

William Griffith, Bermuda's Director of Tourism, said: "There is truly endless potential when it comes to this kind of marketing. We are looking at new ways to promote marquee tourism events that will be compelling for Facebook and Twitter users."

The Department has made enhancing its digital marketing a critical component its sales and marketing strategy. The Bermuda Department of Tourism is now on Facebook at www.facebook.com/bermudatourism