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Bermuda hires PR agency to lure UK tourists

The Department of Tourism has appointed a PR agency in the UK.

Publicasity was hired following a “highly competitive pitch process” in June, Government announced today.

The firm will now work with the Department of Tourism to promote the Island to travellers from the United Kingdom and Ireland.

“Publicasity will work with the Bermuda Department of Tourism to showcase this stunning destination as never seen before, through an exciting consumer campaign, including print, broadcast and digital activity,” said a Government spokesman. “The aim of the campaign will be to create new compelling reasons to visit, encourage repeat holiday makers as well as entice new incremental visitation to the Island.”

The campaign will target travellers aged 35 and older, he added.

Tourism Minister Patrice Minors said the team was “excited” to remind UK travellers of all Bermuda has to offer.

“We will be targeting international business, leisure and the group incentive markets. We look forward to working with Publicasity to deliver a strong campaign, helping to drive positive awareness and reawaken Britain’s love affair with Bermuda.”

Added Emma Wright, managing director, Publicasity: “We are delighted to welcome Bermuda to our burgeoning travel division alongside Visit Orlando and South African Tourism. The role of Publicasity will be to assist in the decision, research and booking process with a comprehensive review process taking place through the line from the trade to the consumer. Having pitched on Island the whole team fell in love with Bermuda too and can’t wait to sell this destination.”

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Published September 26, 2011 at 1:33 pm (Updated September 26, 2011 at 1:33 pm)

Bermuda hires PR agency to lure UK tourists

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