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TV ads to combat gang activity

Television advertisements are due to run encouraging young people to show respect to one another and to the wider community.Minister of National Security Wayne Perinchief unveiled the ads this morning. They form part of a broader Ministry strategy to combat gangs and discourage young people from joining them.Mr Perinchief said the TV campaign follows a special Youth News supplement in The Royal Gazette last week on the themes of respect, gang intervention and suppression.The first ad in the series - which is accompanied by the Aretha Franklin song 'Respect' - shows a group of young men helping an elderly lady across the road.The second shows young men on a football pitch behaving courteously to one another despite playing on rival teams.The third depicts a young man offering to help a mother lift her child's pushchair up some steps.Mr Perinchief said the ads, particularly the one showing footballers, "will reach a certain core group". He believes they will be effective.He said that on the topic of gang mediation, an announcement will be made in the House of Assembly tomorrow about "a group coming down from Boston".He encouraged members of the public to look out for the TV ads and the further announcement tomorrow.