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Work that means so much more

Young entrepreneurs: New mobile car cleaning service Green Star Wash owners Damien Daley and Freddie Swann.

Young Bermudians are getting a clean break in life with a job opportunity aimed at giving them something more valuable than simply the dollars they earn.The partners behind the initiative see it as a potentially powerful learning experience that can instil positive attitudes as young entrepreneurs see “first-hand how money comes in and how they have to reinvest in themselves to make it work”, according to Owen Millet.He is the managing director of Green Star Group. The group distributes a new waterless car cleaning product and is looking to launch self-owned business careers for young Bermudians.“Our main goal is to help people who are unemployed to get employment working full-time for themselves,” he said.“It’s more of a programme than a job because we’re teaching entrepreneurs about different aspects of running a business and how to be successful.”The group already has two young Bermudians marketing their own mobile car cleaning enterprises.Damien Daley and Freddie Swann marked their first week in business today, using the new No Wet ‘The Green Way’ organic solution to clean, wax and polish vehicles.Like the old saying ‘necessity is the mother of invention’, they used creative marketing tools to spread the word on their new mobile service to build clientele.After a week of leaving flyers with their contacts on the windshields of parked vehicles, their franchise-style business is off to a brisk start.For Mr Swann it translates into full-time employment after two years without a full-time job.“We’ve made a lot of progress, now we have our own business cards and T-shirts with the Green Star Wash logo as well,” he said.“People love the idea because most people don’t want to do it themselves and it’s a good feeling to know someone will come to you; they don’t have to move to get it done.“We’re willing to travel all over the Island, six-days-a-week, Monday to Saturday, Sunday’s are optional.“Based on our first week, there’s a strong possibility we can make a full-time living out of this.”Released from prison in 2011, he said finding a job with a criminal conviction is an uphill battle.“Despite making a bad choice that landed me in jail, I still have to eat to live. I learned more about myself in prison and when I came out I wasn’t the same person,” he said.“For the last two years I felt like I was stereotyped every time I applied for a job. There were times when I even gave up but I just happened to run into the right people.“I commend Mr Millett and his group for what they’re trying to do and I would love to see more people do what they’re doing for people like me.“At first I didn’t think it would work, but now I know it does and this is just the beginning. We’re looking to grow with the help of the company to build our own businesses,” he said.According to Mr Millett, the waterless car cleaner is the flagship product for an entire line of products.“We’re introducing this product to Bermuda and we have the exclusive rights to distribute it here and hopefully next year we’ll take it into the Caribbean.”He said: “The two young men we have on board understand that even though money is being generated.”After their first week he said the feedback has been 100 percent positive.“They’ve been hailed and encouraged by people who want to see them doing something productive for themselves because there’s other things, negative things, they could be doing.”He also challenged Bermuda to support this programme to be a part of giving a hand up instead of hand outs.“I’m actually linking up with more young men who are looking to start their own neighbourhood enterprises.“I would say to anyone interested, if you’re really serious about making a change in your life we could talk. For me it’s not about the money or making money.“It’s about cultivating young entrepreneurs and cultivating a positive spirit in people who have been thwarted by life.“They may have found themselves engaging in negative activity and we want to show them how to run their own business on a small scale at first,” said Mr Millett.“I believe this would bring new life, new hope and new opportunities for such individuals.“All I would add is if you want to come under the Green Star umbrella all it will cost you is your loyalty, the rest is up to the individual.”For more information e-mail info@greenstarwash.com or visit them on Facebook. For mobile car cleaning services call 519-4800, 517-9733 or 799-7600.

Young entrepreneurs: New mobile car cleaning service Green Star Wash owners Damien Daley and Freddie Swann.
Young entrepreneurs: Damien Daley and Freddie Swann.