Anti-drug group PRIDE Bermuda will this week launch its 16th annual Red Ribbon campaign to raise awareness of the dangers of drugs.The campaign will begin with a lunch event at 12.30pm on Queen Elizabeth Park. The first 100 people who attend the event lunch wearing red will receive a free “red bag lunch” and other items.And on Friday, the public is asked to wear red ribbons to show their support the Island’s young people and drug prevention.PRIDE Bermuda executive director Judith Burgess said: “Our goal is to stop drug abuse before it starts and to continue the message that preventing drug abuse builds a stronger healthier community.“We know the devastating effects of drugs and alcohol on our community. The cost of treatment, which is necessary to help those individuals to get back on track to lead productive lives, far outweighs the cost of prevention.“We are urging parents and members of the Bermuda community to participate in drug awareness and to educate themselves and their children about the positive effects of drug prevention, while supporting the efforts of PRIDE Bermuda.”For more information about the Red Ribbon campaign, call PRIDE Bermuda at 295-9970 or e-mail info@pride.prevention.bm.