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Fame beckons for cliff-jumping dog

A cliff-jumping dog may soon become part of a cellphone company's newest ad campaign.

A YouTube clip of “Super dog Lily” jumping off a 20-foot cliff at Admiralty House has garnered over half a million views after featuring on the Animal Planet TV show ‘Bad Dogs' several months ago.

And now, UK cellphone giant O2 has paid for the rights to the video for use in the company's ‘Be More Dog' advertising campaign.

Lily's owner, Stefan Gitschner, said the clip was originally filmed for a segment of ‘Falling off the Rock' — a local cliff-diving film — but was edited into its own video “because it was just too cool not to show everybody”.

After being contacted by Animal Planet, which wanted permission to use the clip, Mr Gitschner and FOTR filmmaker Andrew Kirkpatrick handed the video to a management company for any future commercial use, which led to the deal with O2.

“It was pretty cool. [Andrew] Kirkpatrick called me one day and said: ‘Hey Stef, what's your bank account number?'” said Mr Gitschner.

“I asked him ‘for what?' And he said: ‘Well, the video of Lily got picked up by O2 and they want to use it.'

“Payment for the clip “wasn't an insane amount,” said Mr Gitschner, who split the profits with Mr Kirkpatrick. “But it was enough that we both had a good laugh and a few drinks.

“Andrew deserves all the credit. It was his idea. He saw her do it before and said: ‘We've got to film this.'”

Lily, a ten-year-old labrador mix, has been jumping off docks and cliffs since she was little, said Mr Gitschner.

Responding to comments made on the video, accusing him of animal cruelty, Mr Gitschner said the choice to jump was Lily's alone.

“She's the happiest dog in the world in that moment,” he said.

Star in the making: Lily the cliff-jumping labrador mix.

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Published November 13, 2013 at 8:00 am (Updated November 13, 2013 at 9:20 am)

Fame beckons for cliff-jumping dog

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