The Bermuda Police Service’s Public and Media Relations Department has rolled out a “spontaneous grassroots social media campaign,” it was announced today.

“During the past few weeks we have seen an increase in road traffic collisions and the goal of this grassroots social media campaign is to start (a) dialogue between road users and highlight the importance of ‘#drivesafelybdansavealife’,” a spokesperson said.

The campaign has also added hashtags #drivesafebda and #arrivealivebda. “These hashtags are simply to start conversation and dialogue with Bermuda’s road users,” said a Police spokesperson.

“So how can you get involved? We want all social media users to go on their accounts and create creative catchphrases, memes and Vines around the hashtags.”

Vines are short videos, uploaded and shared online at vine.co, while memes are usually comedic combinations of images and texts popular on the internet.

“Social media users are encouraged to tag the Bermuda Police Service on the post for possible repost on the police social media accounts.”

Useful social media: Twitter: @bermudapolice

Instagram: @bermudapolice

Facebook: Bermuda Police Service