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Canadian airline focuses on Bermuda

Great publicity: Bermuda features in Westjet’s in-flight magazine

Bermuda was the focus of a feature by Canadian airline WestJet this month.

A three-page story in WestJet Magazine highlighted island attractions including Tom Moore’s jungle, the Crystal Caves and Horseshoe Bay.

The article suggested an ideal three-day tour of Bermuda.

It said the island was a “nearby slice of paradise” and offered more than beaches.

The article reads: “There are 34 fabulous beaches and coves around the island, but there’s so much more to see, including lush tropical forests, massive underground caves and vibrant cities.”

“What’s more, it’s easy to get around Bermuda thanks to its reliable public transportation.

“Base yourself in centrally located Hamilton, the island’s capital, to experience the best of this beautiful destination.”

Local bars and restaurants singled out, included Sweet Saaks Bakery and Wahoo’s Bistro in St George’s, Devil’s Isle and The Dog House in Hamilton, and the Frog and Onion in Dockyard.

WestJet operates flights between Bermuda and Toronto.

A Bermuda Tourism Authority spokesman said: “Canadians are responding favourably to the Bermuda brand and our island way of life.

“The proof is in the 21 per cent growth among leisure air visitors so far this year from Canada.

“The BTA’s public relations efforts generate the kind of coverage seen in WestJet Magazine this month and our work continues to find additional opportunities to target Canadian travellers and propel further growth.”