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Bermuda Heroes Weekend rebrands itself

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Bermuda Heroes Weekend Carnival is being renamed Bermuda Carnival.

Organisers said the event was being rebranded as a tribute to its supporters.

They said in a statement: “Hopefully with your blessing, we are rebranding the name of this celebration from Bermuda Heroes Weekend Carnival, to simply Bermuda Carnival.

“Just two words, but two vital words that reflect and represent your enduring commitment to our team over the last five years.”

The heroes weekend carnival was launched in June 2015 as a “celebration of Caribbean carnival” which incorporated National Heroes Day festivities.

This year, it will take place from June 13 to 18 and will include popular events such as an opening night extravaganza in Hamilton, raft-up at Shelly Bay, all-night J'Ouvert Celebration in Dockyard and Parade of Bands through Hamilton.

Organisers said in their statement explaining the name change: “Our team has been promising surprises, along with a few changes to make our events in June bigger and better.

“Finally, it is time to reveal the one change that you, our supporters, with your unfailing dedication have inspired.

“From the beginning, you came to our fêtes, you got ‘dutty and wild' in J'Ouvert, and you proudly wore those stunning costumes as you danced feverishly on the Bermudian streets.

“Then you brought your friends, and they invited their family members in the Caribbean, cousins in North America, and classmates from as far away as London.

“All together, your participation made this festival the fastest growing carnival in the world.”

Details on the parade route were also announced. Each band will begin the parade from their respective parks, and then proceed clockwise on the following route: west along Front Street, right on to Par-la-Ville Road, right on to Serpentine Road, straight on to Dundonald Street, right on to Parliament Street, left on to Reid Street, right on to Court Street, right on to Front Street.

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Published May 30, 2019 at 9:00 am (Updated May 30, 2019 at 9:06 am)

Bermuda Heroes Weekend rebrands itself

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