WHAT else is there to write about?

Around the globe, it's filled page after page of newspaper columns, taken up hours of air time on both TV and radio and become a perpetual topic of conversation in the home and at the office.

Soccer's World Cup is quite literally the Greatest Show on Earth.

And the good news is that this veritable feast of football will remain on the menu for another three weeks.

Thanks to Bermuda Broadcasting Company (and no thanks whatsoever to CableVision), Bermudians are able to enjoy this four-yearly festival almost in its entirety.

Coverage on Channel 7 has, quite simply, been superb.

There can be few other countries in the world where every single match has been televised live on a single channel and then highlights repeated later in the day.

Our friends on the hill have often come in for criticism, but on this occasion not enough can be said about the service they're providing.

Had it been left to ESPN, via CableVision, we might have seen many of the games, but there would have been a heavy price to pay - not least an irritating commentary team whose woeful lack of knowledge of the sport would likely have had most fans reaching for the mute button.

Meanwhile, as much of the world has become engrossed in the competition, sadly our neighbours west of the Atlantic still haven't latched on.

Much to the disappointment of a fair few Bermuda residents, the USA recorded one of the most memorable World Cup victories this week - a 3-2 win over highly-rated Portugal. Yet on home soil, the players' accomplishments almost went unnoticed.

Mention World Cup in the US, and conversation at this time of year invariably turns to either the National Basketball Association finals or ice hockey's Stanley Cup finals, the winners of which for some bizarre reason are repeatedly referred to as world champions.

Great sporting occasions they might be, but they're certainly not global nor in any way comparable with the events currently taking place in South Korea and Japan.

As said, soccer's grand show continues through the month, as do the NBA and NHL finals.

I know which I'll be watching . . .

* * * *

BERMUDA Cricket Board of Control president Reggie Pearman directed a rocket at his affiliate clubs this week, accusing them of failing to support the governing body in their efforts to ensure the sport is run effectively and efficiently.

As Pearman said, without the cooperation of the clubs there's little the BCBC can do.

For instance - and no-one's more acutely aware of this problem than those on the sports desk at The Royal Gazette - some four weeks of the new season have passed and it still remains impossible to compile league standings because many of the clubs have not submitted their scoreboards.

Without the scoreboards an accurate record of results cannot be kept.

Pearman is absolutely right to voice his concern.

But he and his executives are not entirely helpless.

If clubs refuse to cooperate they should be fined or, better still, docked points.

And if that doesn't work they should be kicked out of the league.

The message would soon get through.

- ADRIAN ROBSON