An upcoming amendment to the island’s trademarks law will lay the foundation for stronger brand protection, the Minister of Economy and Labour said.

Jason Hayward noted that the Trademarks Act 2023 reflected the Government’s commitment to modernise business regulation.

He said passage of the legislation, which is to be debated in the House of Assembly tomorrow, would lead to a landmark update of the island's intellectual property framework, to commence on August 1.

The legislation, which replaces the Trademarks Act 1974, is to bring the island in line with global best practices, enhancing its competitiveness in the international market.

Mr Hayward said: “This legislation reflects Bermuda's commitment to modernising its legal and business environment.

“With the Trademarks Act 2023, we are laying the groundwork for stronger brand protection, improved business clarity and greater opportunities for local businesses to expand globally.”

A ministry spokesman said the legislation broadened the definition of trademarks to include services and introduce collective and certification marks.

It also standardises registration and renewal periods to ten years.

The legislation incorporates provisions for exclusive licensing rights and streamlines registration under a single, unified register.

It includes strengthened provisions for addressing infringements, with clearer remedies and enhanced enforcement powers for authorities to tackle counterfeit goods.

The spokesman said the legislation supported Bermuda's efforts to comply with international treaties such as the Paris Convention and the Madrid Protocol.

Bermuda's updated trademarks framework, which provides an overview of its key features, is available at www.gov.bm/department/registry-general.