Legislation which regulates public advertisements will be rethought to address the rising number of roadside banners appearing around the island.

David Burt, the Premier, said there had been a “disturbing proliferation” in such marketing, which is regulated by the Advertising Regulations Act 1911.

Mr Burt said that while measures were not mentioned in the 2025 Throne Speech, the Government intended to follow through on its pledge in the 2024 Throne Speech to revisit the legislation.

“It is an Act that needs to be updated because this is an Act that bans many things,” he said.

“The Advertising Regulations Act means that signs on buildings cannot be bigger than 12 inches tall, and I can name many, many, many buildings in the City of Hamilton which are technically out of step.

“This is something that has not necessarily been in force. The minister will engage on that particular matter with consultation and an update will be provided.

“I will say there is a proliferation of these matters. It is challenging. We want to make sure we strike the right balance.”

Linda Smith, the Shadow Minister of Youth, Social Development and Seniors, raised the issue in the House of Assembly, noting the number of banner advertisements for events posted along roadsides.

“There are nine banners at the intersection of Tee Street and Middle Road, and they are surrounding a sign that says it is a frequent accident spot,” Ms Smith said.

“There are 11 banners at the Paget traffic lights.”