Overhaul of signage rules aims to strike a balance
Roadside marketing and posters, which have divided opinion, will be the topic of a feedback campaign aimed at moving the island from “reactive enforcement to a modern, practical and collaborative approach” on the use of signs, MPs heard.
Diallo Rabain, the Minister of the Cabinet Office and Digital Innovation, told the House of Assembly that regulations governing signage needed updates to reflect “the needs and expectations of a modern Bermuda”.
The legislation, dating back to 1911, got its last major revision in 1989.
Mr Rabain said: “It is no exaggeration to say that, if enforced strictly, these rules would ban much of what is common today, including numerous signs and displays on buildings, sidewalks in the City of Hamilton, along roadsides and on commercial vehicles.
“This has resulted in a situation where enforcement is inconsistent and out of date.
“While roadside banners have prompted this discussion, it is evident that signage used for commercial reasons must also be addressed.”
The increasing use of banners advertising events was raised in Parliament last month.
On that occasion David Burt, the Premier, pointed out that the Advertising Regulations Act was wide-ranging, including restrictions on building signs to a height of 12in, which would put “many buildings in the City of Hamilton” technically out of step.
Mr Rabain told the House that over the past few weeks, his ministry collected data to better understand the extent of the issue.
He said: “We are gathering information on where banners are most frequently found and who the regular users of roadside advertising are.
“Let me be clear, this is not about blaming anyone. It is about understanding the environment so we can create a fair and modern solution.”
Mr Rabain added: “The feedback we have received has been consistent — the current system does not work.
“Enforcement alone cannot resolve the underlying problem. Updating the legal framework is essential.”
The minister said meetings would be held with “event organisers, promoters, businesses and community groups that frequently use banners and signs” to share findings, discuss the risks under present conditions and “hear directly from those most affected about what a workable framework should look like”.
A public consultation period is to follow, so that “all Bermudians can provide their views”.
Mr Rabain said suggestions already received included “designated signage zones, setting clear time limits, offering digital alternatives and establishing consistent and proportionate enforcement — all of these ideas will be taken into consideration”.
He told MPs that a dedicated page will be set up on forum.gov.bm, where people will be able to read about proposals, post comments and share ideas.
Mr Rabain said: “This is not merely about responding to complaints.
“It is about ensuring Bermuda’s laws are fit for purpose — supporting cultural and economic activity while protecting the character and beauty of our island.”
• To read the minister’s statement in full, see Related Media
• UPDATE: this article has been updated after the Government released an amended version of the minister’s statement, which was the one delivered in the House
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