Global Atlantic, a provider of retirement security and investment solutions, and a wholly owned subsidiary of KKR, has launched its new brand identity and logo.

Global Atlantic’s new brand, the company said, highlights the powerful combination of KKR’s differentiated investment capabilities and Global Atlantic’s insurance expertise.

A statement said: “The new brand pays tribute to the company’s rich history and legacy in the retirement space, while embracing a new strategic vision as an insurance business of KKR, a leading global investment firm.

“Together, Global Atlantic and KKR are addressing the growing global demand for retirement, financial security and investment solutions, while delivering value to clients, policyholders and financial institutions.

“The refreshed identity underscores the firm’s commitment to helping more individuals and their families attain secure financial futures.

“It also represents Global Atlantic’s heritage of building long-term relationships with financial institutions grounded in trust, transparency and commitment to achieving shared goals.”

The new logo is designed to represent the two firms coming together, highlighting Global Atlantic’s and KKR’s creative, forward-thinking approach to developing insurance and investment solutions.

The co-heads of Global Atlantic, Billy Butcher and Manu Sareen, said: “We couldn’t be more excited about our future. Our unique advantage lies in the strength of our team, proven track record of success across Global Atlantic and KKR, and a culture that unites these two firms in a way that delivers differentiated value to our clients, policyholders, and partners.”