Q: What is e-mail etiquette and why is it important?A: E-mail etiquette is much like that of conversational etiquette; it is a set of guidelines that help us to communicate with each other in a polite and acceptable manner. E-mail etiquette is especially important as you are unable to see the expressions, or hear the tone of the person with whom you are communicating. It is extremely easy to misinterpret the intended message or tone being sent via e-mail and as it is a primary communication tool for both personal and business use, it is crucial we learn to use the tool effectively.